Unilever Star Club

Star Club was introduced by Unilever Sri Lanka Ltd (USL) to their Drug Channel (DC) in 2007 as a “Loyalty Club” and then moved to “Gold Club” where dealers were given points to their achievement. Finally it was introduced as “Star Club” with dealer targets.The focus of Star Club is to drive beauty categories and drive USL margin.

Strengthen the dominancy of high throughput outlets when considering beauty segment throughout the country and influencing shoppers to purchase more Unilever beauty products while being closer to customer’s heart and being the main growth driver in DC